My mother was the most creative person I knew. From crocheting, baking, photography, she done it all. In 2021, my mother took her own life. I wondered if there was something I could do to carry on my mothers creativity. I knew I wanted to honour her memory in a way that felt personal. I didn't want to crochet, knit, or bake. I knew what I wanted to do. Despite my mother being such a beautiful person inside and out, my mother struggled to see her own beauty. She was often her own harshest critic. Watching someone you love battle those feelings leaves a lasting impact. It made me realise how many people are carrying those same thoughts every day. How many people look in the mirror and only see what they wish they could change. 

Not because a skincare product can magically change how someone feels about themselves, but because self-care can be the beginning of something powerful. 

The simple act of taking a few moments for yourself. Applying a body butter or face mask. Looking after your skin. Choosing yourself. Putting you first. Even for a few minutes.These small rituals can become reminders that you are worthy of care, kindness, and love, and that you truly are beautiful. 

Why should skincare be basic, when those who lack confidence need a product to really work. I create every formula with care and a purpose. A purpose to help those feel self-love, whether that's creating glowy skin, comfort, or a product aimed for the mind and body.

Aimee X